This works best for B2B companies selling high-ticket services or software to a clearly defined audience.

If you know who your ideal customer is, what problem you solve, and can close deals once conversations are booked, our system can reliably generate qualified meetings.

It’s not a fit for low-ticket offers, mass-market products, or businesses with a very small total addressable market, as the system relies on sufficient prospect volume to perform consistently.

There’s an initial setup period of around two weeks, where we align on your ICP and offer, prepare the outreach infrastructure, and finalise messaging.

Once campaigns go live, responses and meetings typically begin coming through in weeks three to four. From there, volume increases as the system settles and optimises.

As with any outbound channel, exact timing can vary depending on your market and offer, but the goal is to build consistent meeting flow rather than short-term spikes.

We don’t send generic, high-volume campaigns. Everything is built around relevance and timing.

We only reach out to prospects who closely match your ideal customer profile, and each message is written with a clear reason for contacting them. Outreach is paced and timed to maximise genuine responses, not vanity metrics.

The focus is on starting real conversations that turn into qualified meetings, rather than sending as many emails as possible.

This is a fully done-for-you system. We handle the setup, targeting, outreach, and booking, right through to meetings landing in your calendar.

On your side, we ask you to complete a short onboarding form and clearly define who your ideal customer is and what you offer them. You’ll also review and approve messaging before anything goes live.

Once campaigns are running, your main responsibility is simply to show up to the meetings and close.

We operate on a pay-on-results basis. You only pay for meetings that meet the agreed qualification criteria and take place.

There are no retainers for sending emails or running campaigns — our incentives are aligned around generating real conversations with the right prospects.

Qualification criteria are defined upfront, so expectations are clear on both sides.

A qualified meeting is defined upfront, based on your ideal customer profile. This typically includes factors such as company type, size, role or seniority, and any other criteria that matter for your sales process.

We agree on these requirements before anything goes live, and only meetings that meet those criteria and take place are counted.

This ensures you’re only paying for conversations with prospects who are a genuine fit for your business.

Yes — when it’s done properly. Cold email remains one of the most predictable and scalable ways to start conversations with the right decision-makers.

Where it goes wrong is when it’s treated as a volume game rather than a relevance-driven channel. Our approach is built around targeted outreach, thoughtful messaging, and pacing that protects your brand.

The focus is on starting genuine conversations, not flooding inboxes.

If qualified meetings aren’t generated, you don’t pay. We only charge for meetings that meet the agreed criteria and take place.

This keeps incentives aligned and avoids paying for activity without outcomes.